ClickShift™

For DTC brands spending $25K+/month on paid ads

Your ads aren't the problem. What happens after the click is.

ClickShift finds exactly where your funnel is leaking revenue — then hands you a ranked fix list to convert more of the traffic you're already paying for. In 5 days.

Get my free Profit Leak Assessment See how it works
No agency retainers No endless strategy calls Actionable fixes in 5 days

Where the money goes

Every step after the click is a place to lose a buyer.

Ad clickPaid for ✓
OfferLeak: unclear offer
Landing pageLeak: message mismatch
CheckoutLeak: friction
Repeat orderLeak: no retention

ClickShift scores each step and tells you which leak to plug first.

The profit leak problem

More ad spend won't fix a funnel that leaks.

You can spend thousands driving traffic to a landing page. But if any of these are off, you're paying for clicks that never become customers.

01

The offer is unclear

Shoppers can't tell what they're getting or why it's worth it — so they bounce.

02

The message doesn't match

The ad promised one thing; the page says another. Trust breaks in seconds.

03

The journey has friction

Extra steps, slow pages and missed retention moments quietly drain revenue.

How it works

From "something's off" to a fix list in three steps.

1

Free Profit Leak Assessment

Tell us about your ads, offer and landing page. You'll see whether a Sprint is worth it before you spend a dollar.

2

The 5-day Profit Leak Sprint

A full teardown of your ad → offer → landing page experience, scored and ranked by business impact.

3

Your 30-day action plan

Your team gets a clear roadmap of what to fix first, second and third — no 50-page PDF.

The ClickShift™ Profit Leak Sprint

In 5 days, you'll know exactly where your funnel is losing money.

No fluff. No generic agency audit. Just clear answers and a roadmap to improve performance.

20–40%

typical lift in conversions clients see after implementing their Profit Leak fixes.

  • Full funnel analysis

    Your ad → offer → landing page experience, end to end.

  • Your Profit Leak Score

    See exactly where revenue is being lost.

  • Priority fixes, ranked by impact

    Know what to do first for the biggest payoff.

  • Landing page & offer recommendations

    Specific changes designed to lift conversion.

  • Retention & subscription opportunities

    The repeat revenue you're currently leaving behind.

  • A 30-day action plan

    So your team knows exactly what to do next.

“We were burning ad budget without clarity on what was wrong. After our Sprint, Heather showed us exactly what to fix — and our ROAS doubled within 30 days.”
M MattNerra Body
Heather, founder of ClickShift

Why ClickShift works

Hi, I'm Heather.

I've audited and optimized millions in DTC ad spend and led ecommerce growth for brands generating $30M+ a year.

ClickShift isn't theory. It's battle-tested funnel strategy built for DTC — designed to put money back in your pocket.

Questions, answered

Who is ClickShift for?

DTC brands spending $25K+ a month on paid ads who know traffic is coming in but aren't converting as much of it as they should.

Is the assessment really free?

Yes. The Profit Leak Assessment shows you where the biggest leaks likely are. If a full Sprint makes sense, I'll tell you — the Sprint is $1,500.

Is this an agency retainer?

No. No retainers and no endless strategy calls — a focused 5-day Sprint and a plan your team can run with.

What do I need to provide?

Your recent performance data, landing page URLs, and the ad account metrics that help diagnose profit leaks.

Find your profit leaks — free.

Start with a free Profit Leak Assessment and see what's costing you conversions before you spend another dollar on ads.

Get my free assessment

Not ready for a Sprint?

Get the free checklist: 10 conversion-killing mistakes DTC brands make — and how to fix them fast.

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